Meet Sam Cruz, a self-taught musician from the heart of Wisconsin. With his trusty guitar in hand and a voice that captivates audiences, Sam's musical journey is one of passion, perseverance, and heartfelt melodies.
Drawing from a diverse range of influences, Sam's performances are a testament to his eclectic taste. While he finds solace in the twang of country music, he's equally at home belting out the raw energy of alternative rock or the introspective lyrics of folk ballads. It's this versatility that sets Sam apart, allowing him to craft a sound that's uniquely his own.

Brace's Smoke Pit BBQ is a local BBQ business that is built off of the passion for true wood fired, low and slow BBQ techniques!

Midwestern Americana out of Milwaukee, WI. We're a mix between Americana and grunge. Come see the Duo perform at Hoya!

Lucia's Cocina will be at Hoya Hop House Brewing serving authentic Mexican favorites including tacos, tortas, quesabirrias, nachos, pollo dishes, street corn, churros, and cheesecake. Choose from asada, pastor, pollo asado, or chorizo, with steak or shredded beef.